Category : News

As noted by Lilia Petrosyan, General Director of 7 events communications: «We are pleased to be a member of the Event Committee of AKMR — one of the few associations in the market of communications management, which tries to consolidate the industry standards, help to identify the best in the various fields of business communications and event -management. 7 events communications appreciated the professionalism in the selection of the best agencies made by AKMR, when the agency went through AKMR certification process and got the certificate in 2013. We will take an active part in the growth and development of the event-market, share our knowledge in the field of business communications. »
Event Committee is the industry ruling body and aimed at professional development of event-market services in accordance with customer requirements, public discussion of common standards in the market, increase of trust between the agencies and suppliers and customers. Is a professional public forum to discuss top issues of event-market and customer requirements for quality and scope of the services provided.

November 19. Minsk. 7 events communications agency organized presentation of the world-famous TV — FOX International Channels: National Geographic Channel, Nat Geo WILD, FOX, FOX Life. The event was held in an unforgettable enchanting atmosphere! Wonderful presentation of hits and novelties from the legendary television channels and bright interactive entertainment.

October 17, 2014 the international jury of Global Event Awards (GEA) announced the list of winners. 63 agencies of the CIS countries – winners of national contests, were competing for the title of best in the industry. In the category «Best business event» first place an elegant prize in the shape of a star was awarded to the winner — 7 events communications agency.
7 events communications agency won with the project «ALL HANDS. SAP — All ingenious is simple! «- half-year business event for 700 employees. The agency developed an idea and create a thematic atmosphere of the event, which helped to introduce a new strategy «Simplification» — accessibility, simplicity and effectiveness of SAP services! The event promoted easy and simple introduction of the strategy to employees, the harmonious combination of business and entertainment parts. Participants remembered it as a stylish, positive and full of high energy. The agency succeeded thanks to the target ideas, that implemented the task of the project, the organic productions of innovative elements and show technology.
General director Lilia Petrosyan took the prize and received congratulations. In her speech she said: «We are proud of our clients, who give us such an interesting challenges, trust our ideas that allow us to become best of the best and lead us to such high awards!».

In late September, customers of SAP CIS — members of purchasing directors Club were able not only to communicate in the cozy atmosphere of the «Discovery club» reastaurant, but also take part in the master class on molecular cocktails mixing. Changing of beverage structure by mixing special ingredients, bartenders get unusual consistency and unique results — foam, mist or ice cream.

Congratulate us!
7 events communications agency won the National award Gold Puzzle 2014 — the best event-project. We are among the top three in the category of Best business event with a wonderful project «SAP — all ingenious is simple». Congratulations to everyone, who was involved in the implementation of the project and all those who prepared and defended the project befor the jury! We thank all members of the agency, our partners and suppliers, we thank SAP for the opportunity to show all of our creativity!

When done right, events are a successful technique for marketing, engagement and networking. The problem is that so many organizations settle for outdated, unimaginative and boring events, that the reputation of events has suffered. There are ways to increase that ROI. These include paying attention to the behaviors that drive happiness, such as the surprise factor and engagement. Here are some examples:

Make it memorable
We remember experience of the event and not the event itself. Do not let guests queue in boring lines or wait for long at the event. Try to anticipate quests’ aspirations. Think of a WOW factor, which will give memorable photos and long discussions after the event.

Understand how the brain works
Research shows that the human brain can work well for about 90 minutes then it needs a break. That’s why the best speeches are 18 minutes or under. Every 7-10 minutes there should be an incorporation of a change at your event – a song, a video, something interactive to allow the brain to do something else.

Cool it
Literally, keep the temperature cool in the room. Warm/hot temperatures make everything feel like it’s going slow and will put your attendees to sleep.

Refresh it!
Sometimes you aren’t gifted with an increased budget for your event, but that doesn’t mean it can’t be refreshed. Re-invent a “ribbon cutting” ceremony making the ribbons fall from the ceiling with a kabuki drop. The audience will not expect it! Feature a runway and place chairs on both sides, no money for poduim — shorten the speaker sessions, add really cool music, and make it like a fashion show — and the guests will love it!

Make it interactive
Changed up the dessert experience for a inspiring and interactive masterpiece. Make desserts right on the table as a form of art. It is a new and fashionable trend!

(based on materials of www.event-solutions.com)

On June 7, Moscow’s first gastronomic street Alley Romanov was opened with a charity auction for Konstantin Khabensky Foundation, which was supported by our agency.
The evening began with the opening of «Alley Romanov». Guests of the event were able to walk through one of the most picturesque historical corners of our city, visit the world famous bakery PAUL, try authentic Armenian cuisine in Dolmama restaurant and witness how the bike of Konstantin Khabensky turned into a unique masterpiece! In addition, the event was followed by a charity auction. 500,000 rubles were donated to fund treatment of Foundation supported children.