Category : News

Home»Archive by Category "News" (Page 4)


  • Posted On 19/05/2014
  • Categorized In News
  • Written By

7 events communications agency supported companies NORBIT and SAP — participants of the forum – GosZakaz-2014 exhibition, held at the Crocus Expo.
The forum participants were acquainted with the latest software solutions in the field of organizing regional government procurement.

Do you know how to make pasta?

  • Posted On 27/04/2014
  • Categorized In News
  • Written By

In late March 7 events communications agency pampered its client with tasty and useful event «Perfect solutions of the financial cuisine.» Members — SAP company and its partner TEAMIDEA company, active in the field of SAP products implementation in various sectors of business.
Business part was also present, as it a business event, which slowly turned into culinary master class of cooking pasta and tuna. Arts studio CULINARION chefs helped the guests to master their culinary skills and shared cooking secrets.

SAP MaxAttention Customer Dinner

  • Posted On 18/04/2014
  • Categorized In News
  • Written By

On April 9, our agency launched exquisite event for SAP, which was attended by heads of companies using premium support service from SAP — SAP MaxAttention. This time the guests were invited for an executive dinner in a proper venue — Restaurant Turandot.

Are You a 2014 EventPlanner?

  • Posted On 17/04/2014
  • Categorized In News
  • Written By

How often have you heard this: You’re an event planner?
So you get people in a room and organize lunch right?
Cue your blood starting to boil and you holding back a very loud NO!

People that are not in the events industry still have no idea what we do and are baffled by the fact that this is a complex job. This job is not cut out for everyone because you need to have about 20 skills that you master, be an organizer, a researcher and all while landing a sponsorship deal.
You need to become a pro; athletes practice and practice to get those ideal skills that will bring them to the big leagues and give them the perfect game.
What will make you become the perfect event planner?
#1 – Mapping your skills
There is a certain skill set that you need to have to become an event professional. You need to find a way to transfer these skills into your resume, LinkedIn profile and your introduction of what you do to show that you are an expert in the field.
#2 – Organizing Flexibility
Are you the type of person that can adapt to any situation at a moment’s notice? When you are an event planner you need to be a project planner extraordinaire, but also know how to deal with crises.
Events are unpredictable, I think we can all agree on that point, so if you don’t have a backup plan for your backup plan you are going to fail. You need to have a solution for every problem that arises. Make sure that you print badges in case your attendees forget theirs, have a backup speaker in the case that one can’t make it last minute and know how to deal with all your attendee and exhibitor requests.
The key is to be flexible, but not too flexible. You need to be able to convince people that your idea and vision is the right way to go and that you have a plan if something happens. Don’t be a strictly yes or a strictly no person either. Stand your ground on your ideas. After all you are the pro here!

#3 – Being an Innovator
You need to find a way to foster your creativity. Nowadays if people get something right once, they are pretty reluctant to change it. “If it isn’t broken, don’t fix it.” Get that motto out of your head and get creative. Think outside of the box with event designs. Get creative when it comes to quick fixes like collateral that has the wrong information or a booth design that is missing a crucial piece of furniture. Have your creative juices flowing as much as you can.
Being an innovator means more than getting creative with quick fixes too, it involves being able to see the trends that are coming. Be able to have a well trained eye to see what works for you, your industry and your business.
Communication = simple, efficient – If you have bad interpersonal skills then this is not the job for you. Not only do you need to know how to relate and communicate with your staff, but also with your attendees, exhibitors, sponsors, partners and I’m sure I forgot a few. You need to be able to get your point across clearly and also be opened to new ideas. Don’t get complex with your communication style.
A great event professional will know how to tailor a message to each industry in a respectful and simple way.
#4 – Becoming an Expert
You are not only an event planner; you are a community manager, marketer, consultant, technology expert, social media aficionado, and a leader. You need to learn how to become an expert in more than one field in order to be successful. Learn how to promote your event, manage your tech tools, use social media and how to produce the right content.
#5 – Being a Strategist
You are not sending emails. You have a strategy, tools, analytics. You are thinking budget and ROI.
Integration is so important when it comes to understanding how to market. You need to make sure you can reach the widest audience possible. Become an expert at analytics, measurement and tracking your results.
#6 – Continuing Your Training
Become a tech friendly person. Talk with your colleagues, friends, partners, etc. and ask about the tech trends in your industry. Use a technology provider that you trust. Know the right words and right questions to ask and you will be okay. It shows that you at least care enough to get familiar with the industry.
#7 – Conclusion
No one’s resume and experience is going to look the same. We are all separate individuals, but you need to know the basics in order to get to YOUR perfect resume. This will have you on your way to becoming a knowledgeable and well-rounded event planner that can solve any problem head on!

Based on the material of

The Ins and Outs of Planning an Outdoor Event

  • Posted On 14/04/2014
  • Categorized In News
  • Written By

Who doesn’t love a little fresh air? Breathe new energy into your next corporate meeting or event by selecting an outdoor venue. During the spring, summer, and early autumn, you can capture the delightful weather, long days, and relaxing nature of the outdoors by taking your attendees beyond the standard four walls.

Planning Your Outdoor Event
Choosing a site can be the most difficult part of the whole planning process. When planning for an outdoor event for a corporate group, here are things to consider:
• What are your objectives for the event? Knowing your agenda helps set the tone for the type of location, décor, and other amenities needed.
• What type of budget are you working within? There are many environments that you can make use of in an outdoor setting, such as pavilions, tents, gazebos, athletic facilities, picnic areas, patios, rooftop decks, and more.
• Are restrooms, parking, guest rooms, and other amenities located within a comfortable distance? Pick a suitable location to meet the needs of your guests. If guests must move from one location to another, are there shuttles or other transit options available?
• What is the seasonal weather like in the region? Are you working in a covered space, such as a pavilion, or with an open area such as a tennis court or golf course? Mother Nature can be unpredictable. If you are working with an open area, it may be possible to arrange for a tent or other back-up facilities in case there is inclement weather.
• How will your menu support the theme or objectives of the event? If you’d like people to be able to mingle easily, finger foods may be the best option. Or, if you’d like a more formal vibe, it’s possible to create an elegant dinner setting with three-course meal within a partially enclosed or semi-covered space.

One of the biggest benefits of an outdoor space is the energy and freshness it lends your event. Whether you are looking to create a productive networking or team building environment, fashionable dining experience, or energizing meeting space, open-air venues can help take your event outside the box by keeping people active and social.
Be creative in highlighting the character of the outdoor setting and you can create a truly impactful event.

Based on the materials of:

Virtual gift sets — what you need for your event

  • Posted On 27/03/2014
  • Categorized In News
  • Written By

Entertain your guests. In the end of the event give them something that does not need to be carried away. It’s no secret that a lot of stuff from promotional package usually rests in the waste bin.
Planning gifts for the next business event, do consider what can be put into a virtual promotional package ?
There are various options for e – gifts:
You can offer a gift code to download playlists specifically created for artists or events arranged by famous people (eg , for a charity Event) .
You can donate an e-ticket for events.
Can please a gift certificate for entertainment that will come to the customer via e . mail.

You only need to choose what to give !

Business Breakfast SAP CIS

  • Posted On 25/03/2014
  • Categorized In News
  • Written By

On March 13, 7 event communications agency conducted for SAP CIS Business Breakfast at Baltschug Kempinski Hotel. The topic was — «Securing data on mobile devices». SAP company with partners explained and demonstrated how in the shortest time, using cloud or rapidly deployable product solutions from SAP, solve all the most pressing issues of mobile security and begin to take advantage of mobilizing the enterprise in full.

Health-ify Your Next Event!

  • Posted On 10/03/2014
  • Categorized In News
  • Written By

You don’t have to look too far to see that people are paying more attention to the kind of food they eat. Manufacturers of cornflakes just announced the removal of GMOs in their products because of a Facebook campaign. Yogurt companies are doing ads announcing the removal of high fructose corn syrup and diet soft drink consumption is down. People are becoming more aware than ever of what they are eating and increasingly value healthier food options, something that is commonly overlooked in the event industry.

The meeting industry hasn’t historically always been great in supporting healthy habits. Pasta bars and continental breakfasts are cost effective. And let’s face it, an afternoon brownie treat is more exciting than a carrot stick. However, these options may not only be unhealthy, they can be counterproductive to the meeting. And as the interest in proving event ROI continues, it is important to look at all ways to make meetings productive. What we feed people is a key element to keeping them engaged, thinking, learning and conveys the message that you value their health and food preferences, and are willing to invest a bit more in the budget to deliver that.
Here are a few ways to make that happen:

Reduce the high glycemic foods. Foods with a glycemic index of 70 or above are high and aren’t great for keeping people alert in meetings. As blood sugar rises, concentration declines and people can get tired, fidgety or fuzzy brained. Continental breakfasts usually include pastries, muffins and high sugar fruit juice which kill attendees concentration before the meeting even starts. Serving oatmeal with a selection of healthy fresh fruit berry toppings is a much better option. Oatmeal is considered a super food and is the perfect way to stabilize blood sugar and prevent the mid-morning slump. High protein items like hard boiled eggs or a vegetable frittata also provide a healthy, tasty way to start the morning. “Brain foods” such as almonds, blackberries, blueberries, yogurt, dark chocolate and peanut butter are great afternoon snacks
Make it easy to increase physical activity. Include fitness options on the website, event apps, and registration booking – and don’t make it just a small one sentence blurb. This allows people to pack the right attire in advance, rather than arriving and realizing there were options and being unprepared. During site selection, pick a site that is good for attendees to walk, run or be active.
Encourage hydration. The human body is over 70% water and fluids are a necessity for wellness. A body suffering from dehydration goes into fatigue. In addition to water stations, remind people to drink! Notes on the screen, reminders in content, a group water toast – whatever needs to be done to keep people hydrated throughout the day. Make it fun!

Companies spend a lot of money on bringing people together for educational, collaborative events. Offering healthy food and physical activity options can heighten the overall experience and can increase your ROI.

Based on the materials of :

Yearly report meeting in Konstantin Khabensky foundation

  • Posted On 26/02/2014
  • Categorized In News
  • Written By

We congratulate Konstantin Khabensky foundation with its 1st year of action! We wish the foundation to gather its donors every year, make it a tradition to reckon up and rejoice that you inspire more people to care! 7 events communications agency staff will always help you — professionaly and volunteerily ! We wish Health, Faith and Love to kids in need!

Thanks to the generous help and support of caring people – we have smiles and resurrected health of kids — the most important people in our lives!

Congratulations to SAP CIS with New Year and the New CEO!

  • Posted On 25/02/2014
  • Categorized In News
  • Written By

February 14, 2014 — 7 events communications team, as organizer of the annual Winter Kick-off party, was one of the first to congratulate SAP CIS employees with success in 2013 .

This business event was held at the Congress Centre of Swissotel Red Hills hotel. Participants — 500 employees of SAP CIS. 7 events communications agency had the honor to be one of the first to congratulate the new SAP CIS General Director Vyacheslav Orekhov and wish him and SAP CIS great success!!