Author: 7events

You try to make each event an unforgettable experience for guests — to intrigue them, leave only pleasant impressions after the event. You love your guests if you:
— Create the impression
Since the idea to implementation, you do not just plan, you create an individual creative product.
— Anticipate
You give guests the opportunity to discover the event, to see a small clip or photo collage, get information on the dress code and the planned arrangements. It is not only intriguing , but also allow guests to check and prepare properly.
— Make life easier
With mobile applications, you help the guests to easily sign up for the event and make the necessary payment, get a map of venue, necessary details of the event. You provide a large parking lot or find venue near the metro area.
— Care
Comfortable catering, free internet. Clear routing and regular supply of vital information. Your staff ready to help guests any time of the event.
— Listen and thank
You ask and process customers feedback about the event, making conclusions for the future. You respond to requests, questions and suggestions.
(based on foreign media data)

Innovation in the modern world of technology and business is reflected in the event industry. Each year, experts on the organization of events have the opportunity to try out the new formats of organizing events according to the growing needs of customers. We present some of the most important trends in the industry for the current year and the near future.

Event — Community
Increasingly, the life cycle of events is beyond the scope of specific dates. It begins long before the actual onset of action (mailing information, surveys) and continues after it (surveys, delivery of necessary data, ..) in the form of different information platforms and applications. A certain community of people with common interests and needs is formed. However, eventers not always have time to maintain these communities, they should make a new event. A great potential of the community — needs to learn how to work properly with them.

Local cuisine and products
Several years ago, this trend won many customers as organic and simple. catering companies have adopted fresh farm products as a competitive advantage.

Mobile applications
Applications for the event are becoming more popular and allow participants to give more information. However, there is a problem to convince the participants to upload an application and work with it at the event. According to statistics, about 60% download the application and of these only 10% use it for work. The task of the event organizers and customers — to persuade the participants to work with applications that address the needs of the participants in the development of these applications.

Single Platform
Modern technology allows us to work with one versatile tool for planning and carrying out of actions, not with a dozen tools and databases that need to be coordinated, fill in and monitor separately.

New venues
Rising prices and dwindling budgets dictate the new trend of finding the best venues for events. Empty warehouses and hangars, parks and zoos, roofs, garages converted using a simple decor in excellent non-standard venues.

Mobile applications
Remember how comfortable to walk through the museum with audio guide. Similar and other useful applications await visitors exhibitions, festivals and major events. Participants will receive the necessary information about goods and services, potential customers, contractors and customers, find out what is currently taking place at various venues, will make own schedule for the event, will be able to ask questions and get necessary data in real time, leave comments, send data in social networks.

Mighty www
The presence of the Internet and wi-fi becomes a necessary condition for the event. Using applications and data exchange for a large number of participants requires a reliable and high speed signal transmission.

Data analysis
Data collection at the event is made for a variety of purposes. This information is usually systematized and analyzed after the event, and even later. Modern technology will instantly collect, process and generate reports based on this information. This will help the organizers to take into account all the comments of participants at the event and to get the maximum return on their work.

Current trends and customer needs are changing the rules in the event industry. The main task — to interest the customer and his customers — is achieved by combining the elements in various formats.
The recent trend merger of the two most popular formats of the event — exhibition and conference.

Exhibition
The exhibition — it is a good format to demonstrate capabilities and attract customers, but visitors are increasingly talking about the lack of an educational element, the session with questions and answers to get the full information about the product or service of interest.

Conference
One of the leading formats, customer training. Disadvantages — need to find sponsors and professional speakers on designated topics.

The new format — confibition.
The conference organizers assign a place for exhibition areas, where you can see specific examples. Historically, this format has emerged from one of the scientific conferences and poster sessions in separate rooms, where scientists were able to demonstrate their specific examples of scientific work and answer questions from the audience.
The pledge of success of the new format is the balance of its constituent parts — a conference and an exhibition, the ability to organize individual meetings, and fit them into the schedule of the event.

For the successful development of a new format it is necessary to do the preparatory work with the participants. Ask the target audience on the main issue — more of conferences or of exhibitions? Does the participants need long theoretical reports, or they need more communication with the speakers and participants with the exhibition format?
And also: find the right venue for exhibition booths and meeting rooms for dialogue, invite the good speakers, create high-quality sponsorship packages with special discounts for exhibition space and advertising, make competently and strict program. And the participants will be able to take full advantage of the new format!

If you regularly plan and conduct activities, you probably know that at any time you need to be ready for unexpected developments. Something could go wrong during the preparation or during the event itself.
How to avoid it?

Do not do anything on the pattern.
Repeated from year to year, the event or the elements can annoy even the most persistent participants. Regularly change the elements of the event, adds a new, attracting the attention of the audience. Find an unusual platform, experiment with design and special effects. Look for inspiration in the relevant sites, brainstorm on the team.

Create the cloud of anticipation around an event.
You have not received the required number of confirmations of participation in the event. Urgently address the problem! You are not interested in your audience, even if the event itself is very high quality. Why your event cannot be missed? It is important for the customer and for you — to make sure that both believe it! Do not overwhelm guests with traditional invitations and numerous reminders — try to create such an invitation, which cannot be abandoned. All are waiting for the event and confirm participation.
Regularly publish on websites and social networks small blocks of information related to the upcoming event. Engage opinion makers for comments. Use VIPs. Share useful information related to the topic of the event. Intrigue and engage the audience, emphasizing what the participants will receive from attending of your event.

Work with feedback about your event — especially with the negative!
Monitoring of social networks is the important part of the work on the event. React immediately to solve problems. Communicate with participants, thank for feedback, learn from it for the upcoming events.
(based on foreign media data)

The level of modern technology makes it possible to generate thousands of ideas, applications, innovation for all types of events.

Mobile applications. Mobile applications will dominate in the coming years.
The massive use of smartphones has led to a change in the very structure of the organization of events and processes associated with them.

The development of technology has made unnecessary the following processes:
— The use of paper-based programs, lists of participants, newsletters, brochures
— Conducting paper surveys at events
— The use of signs and maps for the event

Mobile applications help to improve:
— Communication in social networks during the event
— Group or targeted messages
— The organization of meetings and conferences during the event, the establishment of business contacts
— Working in groups
— Integrated gamification
— Self-learning during the Event
— The use of social networks

Mobile applications give a lot of opportunities to use them in the organization of Event:
— Gamification
— Help to navigate and find information. App helps participants find their location at the event and give recommendations for further movements.
— Personalized greeting and send notifications upon arrival at the event.
— The exchange of data and work in social networks. It can be two-way — with the permission of the participant application transfers contact information, profile of social networks, information of convention halls, food preferences in the event, and much more.
— Measures the time spent at the exhibition booth — the more time is spent, the more likely this person is interested.
— Automated remote demos during the event or at the exhibition
— Targeted messages to the various categories of participants by the organizers
— Measuring the quality of service by participants — time registration line at the buffet, the ease of finding the right room …

Analytics. Analysis of the data will be one of the most important in the use of mobile applications.
Eventers used to collect and analyze data before or after the events, and in the event, the level of satisfaction and efficiency measures was difficult to assess.
Today mobile applications offer analytics on huge blocks of data — a gold mine of useful and current information to improve the quality of your work.
Analytics provided applications that enables us to give instant answers to various questions — from the best speaker and booth at the event (who attracted more attention) to the number of applications used during the event.

One of the trends of the future — the use and exchange of huge amounts of data during events and exhibitions. This will require the use of analytical and statistical applications. The data in the future will be the basis for the marketing strategy.
The threat to data — also the problem of the coming days. Solving the problem of hacking of databases and information theft — in the creation of security tools and systems, access codes, and anti-virus programs.

Drones photographers. Use drones at events for high-definition photo and video from different angles and in real time will become a new trend, if it receives a legal permit.

Condenced format. The abundance of information that falls on us in the internet makes marketers look for new forms of presentation of products and services. In place of the traditional texts with illustrations comes videos — the highest quality and the shortest for the speed and accuracy of perception. Webinars are also becoming shorter — the participants are willing to spend on them a maximum of 45 minutes of your time.
(based on materials of the foreign press)